Which of the following statements about CEO compensation is accurate?
a. The ratio of CEO compensation to average nonmanagement employee
compensation is about 20 to 1.
b. The average pay of the 200 highest paid CEOs approaches $1 billion.
c. Unlike employee and lower management compensation, CEO compensation is rarely tied to performance.
d. According to the text, CEOs work on average fewer hours and at a less frenetic pace
than most nonmanagement employees.
a. The ratio of CEO compensation to average nonmanagement employee
compensation is about 20 to 1.
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Social classes differ in media preferences, with upper-class consumers often preferring ________ and lower-class consumers often preferring television
A) movies B) radio C) video or computer games D) magazines and books E) music downloads
Which one of the following statements about sales and operations planning is BEST?
A) A production plan generally focuses on production rates and inventory holdings, whereas a staffing plan focuses on staffing and other labor-related factors. B) Supply options are actions that adjust demand patterns. C) Operations and marketing are the only two functional areas that supply inputs for developing production and staffing plans. D) A level strategy stabilizes inventory levels by adjusting production rates or staff levels to match demand levels over the planning horizon.
If an Internet advertiser were to subscribe to Nielsen-Net Ratings, it would receive information about the web surfing habits of various demographic groups. This would be an example of
A. advertising concept testing. B. media research. C. inquiry testing. D. recall testing. E. proliferation research.
Each of the following is a benefit of e-learning except
A) college professors are anxious to develop new online courses. B) content retention is higher. C) learning time is reduced. D) it costs less to deliver education online than in a traditional classroom.