What is an advantage of radio advertising over magazine ads?

A. Radio ads give longer exposure to the message.
B. Radio ads are better at reaching an older audience.
C. Radio ads allow advertisers to give more detailed information.
D. Radio ads have a shorter lead time than magazine ads.


D. Radio ads have a shorter lead time than magazine ads.

Communication & Mass Media

You might also like to view...

Interpersonal conflict is a disagreement between or among __________ individuals

Fill in the blanks with correct word

Communication & Mass Media

Is it a safe strategy to write a news release in the inverted pyramid structure?

A) Yes; editors scan the top of the story quickly to determine interest. B) No; the narrative structure ensures better readership. C) Yes, because editors cut from the bottom of the story. D) Not always; a delayed lead may serve the story best. E) Both A and C.

Communication & Mass Media

A formal language culture will have different vocabularies for different sexes, levels of social status, different types of occasions, or degrees of intimacy

Indicate whether the statement is true or false

Communication & Mass Media

Why does Boston College’s Center for Corporate Citizenship recommend employees engage in the corporate social media content during a crisis?

What will be an ideal response?

Communication & Mass Media