Which of the following is a pricing strategy that turns the typical assumption about price-demand relationships on its head?
A) penetration pricing
B) price bundling
C) assimilation effect pricing
D) placebo effect pricing
E) prestige pricing
E
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Which of the following factors influencing the business buying process do marketers typically find most difficult to assess?
A) economic B) technological C) interpersonal D) organizational E) environmental
The high total sales volume from off-price chains, factory outlets, membership clubs, and flea markets can be explained by _____
a. the retail life cycle b. scrambled merchandising c. retail downsizing d. the wheel of retailing
A mobile on-demand transportation company with an established brand name uses a unique mobile app and GPS mapping technology to reduce the time for drivers to pick up passengers and take them to their destinations. It then gives the mobile apps away free to all riders. Which of the five generic strategies is this company using?
What will be an ideal response?
Follow all of these guidelines to deliver your presentation effectively except A) present your first sentence from memory
B) begin speaking immediately; that is, speak as soon as you are behind the lectern. C) control your voice and your vocabulary. D) show enthusiasm.