Which of the following is an ethical obligation that the researcher has in reporting his or her conclusions in the final research report?
a. The researcher is obliged to outline the major shortcomings of the study.
b. The researcher is obliged to fully disclose any unplanned analyses that yielded important findings.
c. The researcher is obliged to fully cite other people's words and ideas.
d. all of the above.
Answer d
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The best example of using owned media versus other forms in the PESO model is which one of the following?
a. Owned media offers the greatest amount of content control. b. Owned media can spread to a widening audience. c. Owned media allows for more content interaction. d. Owned media can reach the largest audiences.
In response to cyber smearing tactics, Chevron, Nike, and Chick-fil-A are using to counter gripe sites
A) corporate spying B) flogging C) viral marketing D) spamming E) search engine optimization
What are the pieces of information that come from a trusted source and which can be verified?
a) Facts b) Opinions c) News d) Observations
Your book discusses __________ key categories of demographics
a. 2 b. 3 c. 4 d. 5 e. 6