Companies frequently use blogs for a variety of purposes. Describe blogs and discuss three ways a company could use blogs for professional purposes
Blog: a website or social media platform with journal entries on any imaginable topic usually written by one person, although most corporate blogs feature multiple contributors. Typically, readers leave comments. Businesses use blogs to keep customers, employees, and the public at large informed and to interact with them.
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Uses:
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?To provide up-to-date company information to the press and the public
To actively solicit customer input
To connect with customers and to generate buzz
To provide late-breaking news, especially when disaster strikes
To address rumors and combat misinformation
To generate opinions from customers and industry experts
To attract a devoted community of participants who want to keep informed about company events, product updates, and other news
To keep virtual teams on track and to share updates on the road
To provide opportunities for job candidates to size up a potential employer and the people working there
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Of customers who register a complaint, ________
A) all will do business with the company again because they are unwilling to dedicate the effort required to find another vendor B) none will do business with the company again C) customers whose complaints are satisfactorily resolved are more likely to provide publicity than those who are dissatisfied D) the speed of resolution has no impact on the likelihood of repeat business E) some will do business with the company again if their complaint is resolved
What is the paradox between ethics principles, codes, and strategies?
What will be an ideal response?
Ethics refers to the
A. moral principles and values that govern the actions and decisions of an individual or group. B. universal laws of man that go beyond individual or a group's beliefs of nations or religions. C. values and standards of society that are enforceable in the courts. D. religious tenets of a country or ethnic region that shape its culture. E. social norms of a nation, community, or family.
In media planning, the cost of the commercial time divided by the program rating is the formula used to calculate
A. gross rating point. B. brand index number. C. category development index. D. cost per thousand. E. cost per point.