Which of the following would be the most likely result of slashing ad spending for a product?
A) increased popularity
B) reduced long-term market share
C) improved brand image
D) increased short-term sales
E) increased long-term market share
B
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Under the attestation standards, in which of the following circumstances is a review report least likely to be issued?
A. The subject matter departs from the criteria. B. Criteria are agreed-upon or only available to specified users. C. Established criteria exist, but other criteria are used. D. A significant limitation on the scope of the engagement has occurred.
Of the following, which would be the most effective proof device to demonstrate the benefits of Kaygo tires?
A) a detailed PowerPoint presentation B) a test-drive in which the buyer can feel the difference in tires C) a testimonial from another buyer about the excellent post-sale service D) a research report showing decreased fuel costs from using the tires E) a series of questions designed to discover what the buyer needs
Which of the following is a true statement about the relationship between goals and motivation?
A. No relationship between the two exists. B. Goals continue to be motivational even after they have been met. C. Employees with unmet goals tend to be motivated toward the fulfillment of those goals. D. The level of employee dedication toward the fulfillment of a goal is not concerned with motivation.
Firms focusing on cost leadership tend to
A) locate facilities close to the market they serve. B) locate facilities very far from the market they serve. C) find the lowest cost location for their manufacturing facilities. D) select a high-cost location to be able to react quickly.