When giving a public-relations speech, you should anticipate criticism in the minds of your listeners and take care not to become unpleasantly defensive

Indicate whether the statement is true or false.


Answer: True

Communication & Mass Media

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This type of syllogism deals with parts and wholes, or sets and subsets, of events in which the major and minor premises both involve membership or non membership in one of two categories

a. conditional b. validity c. categorical d. disjunctive

Communication & Mass Media

A hearing protection organization is planning a television advertising campaign to encourage young people to wear ear plugs at concerts and loud movies. They want to know which is more effective, a commercial that features a young person with bad habits and hearing damage or a commercial that features a young person with good habits and excellent hearing. They design two versions of the

commercial. The first commercial features a female musician who wears earplugs and has excellent hearing. The second commercial features a young woman with hearing damage. The subjects rated the second commercial much higher than the first, however the researchers discovered that the subjects found the woman in the first commercial unattractive. For this study, "attractiveness" would be which of the following variable types? a. Confounding variable b. Predictor variable c. Dependent variable d. Independent variable

Communication & Mass Media

What questions should public relations practitioners ask about each public important to their organization's success?

What will be an ideal response?

Communication & Mass Media

Which of the following examples would show that Portia has a skill for public speaking?

A. Portia told a ghost story that made everyone scream when she revealed the secret at the end of it. B. Portia spoke to her daughter's elementary school class about microbiology using complex scientific terms. C. Portia continues to talk about benefits of soil mitigation to her gardening group even after two members say they don't know what "mitigation" means. D. Portia explained to LeeAnn how to make hickory nut cookies, starting with how to bake them, and explaining the steps involved in a random order.

Communication & Mass Media