Notes issued by major corporations are known as commercial paper
a. True
b. False
Indicate whether the statement is true or false
True
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Lands' End offers tailored clothing on its Web site, allowing one to choose a collar, sleeve style, pocket, etc. This is an example of:
A) mass customization. B) niche marketing. C) differential marketing. D) demographic marketing.
The Wi-series mobile phone with touch display has an ambient light sensor that automatically adjusts brightness to suit the ambient light in your surroundings. This is a battery-saving efficiency of the Wi-series touch phone. Which of the following does this describe?
A. Product advantage B. Market need C. Product benefit D. Product feature E. Segmentation variable
Hydralicious, a juice outlet, had to stop its business as health inspectors found that the storage facilities at the outlet were not hygienic as per standards set by the government. A _____ factor affected Hydralicious in this scenario
a. social b. economic c. legal d. cultural
Which of the following is a value-reducing reason for diversification?
A. Enhancing the strategic competitiveness of the entire company B. Expanding the business portfolio in order to diversify managerial employment risk C. Gaining market power relative to competitors D. Conforming to antitrust regulation