What is the importance of researching an organization before the interview?
Researching the organization is important to find out important facts about the prospective employer. The applicant who has researched the company's products, history, and so on is better able to make the most appropriate career choices. For example, the applicant can assess whether she or he remains interested in the company after learning more about it. This information is also a resource for understanding and for discussion during an interview.
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The most frequently cited shortcomings of current marketing plans, according to marketing executives, are lack of realism, insufficient competitive analysis, and a ________ focus
A) long-term B) profit C) short-run D) product E) price
_____ are sources of internal secondary data.
A. Articles on Lexus/Nexus B. Marketing blogs C. Newspaper websites D. Sales invoices E. U.S. government documents
Which of the following provides protection for and regulates brand names, brand marks, trade names, and trademarks?
A. Sherman Antitrust Act B. Clayton Act C. Robinson-Patman Act D. Lanham Act E. Celler-Kefauver Act
Comcast offers different types of cable packages. Its digital economy has over 45 channels. Its digital preferred package offers over 220 channels. Its XFINITY TV 200 Latino offers over 150 channels, including more than 50 Spanish channels. What type of segmentation variable is Comcast likely using when developing its different packages?
A. Geodemographic B. Demographic C. Geographic D. Psychographic E. Behavioristic