The ________ is a measure of a company's ability to pay its current liabilities from cash and cash equivalents.

A) cash conversion cycle
B) cash ratio
C) gross profit
D) debt equity ratio


B) cash ratio

Business

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A direct marketing channel is a ________

A) one-level channel B) two-level channel C) zero-level channel D) three-level channel E) reverse-flow channel

Business

Collection letters are used to:

A. remind certain customers that they have not paid their bills. B. respond to claim letters. C. make requests when there are problems with products or services. D. congratulate co-workers on their promotions.

Business

When using a linear programming model to solve the diet problem, the objective is generally to maximize nutritional content

Indicate whether this statement is true or false.

Business

A "bill and hold" scheme is most likely to include:

A. Billing of items that are held by customers for future revenue production purposes. B. Recording as sales items that the company retains as of year-end. C. Selling items at substantial discounts near year-end. D. Shipment of items to a customer beyond what the customer has ordered.

Business