An ethical dilemma occurs an ethically correct action may conflict with an individual's immediate self-interest
a. True
b. False
Indicate whether the statement is true or false
True
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A rise in future consumption spending, everything else remaining unchanged, will cause business investment spending to
A. decline. B. not change. C. rise. D. fall at first, then rise later.
Which of the following is the method by which marketers collect available information about what is going on in the world that is relevant to their business?
A) a marketing decision support system B) marketing management C) longitudinal research D) a marketing intelligence system E) data mining
A banker may perform a financial ratio analysis to assess a firm's ability to repay debt in a timely manner.
Answer the following statement true (T) or false (F)
What could the desk clerk do to maintain the guest's cluster of satisfactions?
A) The desk clerk cannot do anything, as the desk clerk does not have the technical skills to fix the wireless connection. B) The desk clerk should not do anything, as the desk clerk is not a salesperson and therefore does not have responsibility for creating the cluster of satisfactions. C) The desk clerk should offer to put the guest in an empty room as close to the original room as possible, to avoid inconveniencing the guest further. D) The desk clerk should offer the guest the use of the lobby wireless, which the clerk knows to be problem-free, along with a discount off the charge for the room. E) The desk clerk should refund the guest's full payment for the hotel room and find the guest a room at another hotel that can guarantee that its wireless service is problem-free.