Explain the classification of advertising objectives
What will be an ideal response?
The classification of advertising objectives includes:
? Informative advertising aims to create brand awareness and knowledge of new products or new features of existing products.
? Persuasive advertising aims to create liking, preference, conviction, and purchase of a product or service. Some persuasive advertising uses comparative advertising, which makes an explicit comparison of the attributes of two or more brands. Comparative advertising works best when it elicits cognitive and affective motivations simultaneously, and when consumers are processing advertising in a detailed, analytical mode.
? Reminder advertising aims to stimulate repeat purchase of products and services.
? Reinforcement advertising aims to convince current purchasers that they made the right choice.
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The SBA's Microloan program is their primary business loan program.
Answer the following statement true (T) or false (F)
Complaining behavior can be influenced by role perceptions and social norms
Indicate whether the statement is true or false
Biometrics:
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