How are trade unions likely to influence MNEs?
a) Direct conflict
b) Creating barriers to global integration
c) Low union membership
d) They have no influence
b) Creating barriers to global integration
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The World Wide Web and library databases are equally credible
Indicate whether this statement is true or false.
In a ______ relationship, a for-profit company pays to have its name placed on a nonprofit’s products.
A. sponsorship B. joint venture C. licensing agreement D. corporate agreement
Which of the following categories of segmentation is most relevant for a television channel based
on motoring? A) price B) climate C) interests D) metro size
A manager is faced with having to lay off some of his staff due to financial losses that the company has suffered. Which of the following channels of communication would be the LEAST effective method for sharing the news with employees, given the sensitive nature of the message?
a. A face-to-face meeting with each employee b. A well-written, empathetic letter to each affected employee c. A telephone call to each affected employee d. Electronic mail to all affected employees