Genuine Products Inc requires a new machine. Two companies have submitted bids, and you have been assigned to the task of choosing one of the machines
Cash flow analysis indicates the following:
Year Machine A Machine B
0 -$2,000 -$2,000
1 $0 $832
2 $0 $832
3 $0 $832
4 $3,877 $832
What is the internal rate of return for each machine?
A) IRRa=16%; IRRb= 20%
B) IRRa= 24%; IRRb= 20%
C) IRRa= 18%; IRRb= 16%
D) IRRa= 18%; IRRb= 24%
E) IRRa= 24%; IRRb= 26%
D
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a. renting durable goods b. closely engaging customers in the service process c. renting portions of a larger physical entity d. the centrality of time to services e. differences in customer choice criteria
Conscious marketing is governed by four overriding principles that guide a firm's economic value creation.
Answer the following statement true (T) or false (F)
________ are beliefs that separate right from wrong and are considered accepted standards of good and bad behavior.
Fill in the blank(s) with the appropriate word(s).
When Fitz and Isabel analyze the results from the recently completed test market to determine if any changes in the marketing mix are needed, they are in the ____ phase of the new-product development process.
A. idea generation B. commercialization C. test marketing D. business analysis E. screening