As the sample size increases, the variability among the sample means _____
a. increases
b. decreases
c. remains the same
d. depends upon the specific population being sampled
b
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One drawback of using the yardstick approach to structure business reports is that
A) the audience must agree with your criteria for analysis. B) this approach is generally considered old-fashioned. C) it forces you to ignore the fact that the problem may have multiple causes. D) it eliminates repetition of key concepts. E) it does not allow for the evaluation of multiple criteria at one time.
The beginning communications objective associated with a new-to-the world product — like an electric car — is always establishing category need
Indicate whether the statement is true or false
In response to charges of ________, marketers point out that because of ads, many television and radio sites are free to users and also keep down the cost of magazines and newspapers
A) deceptive pricing B) creating false wants C) creating materialism D) high promotion costs E) cultural pollution
Steve is working on the message to convey in his firm's advertising campaign. As a starting point, Steve should first consider
A. which media he wants to use. B. what competitors are doing. C. the due date for his contribution to the campaign. D. touting the key benefits of his firm's services. E. whether or not he uses the product being advertised.