Blake is giving a persuasive speech against product testing on animals. Although his facts and figures are compelling, he knows images of the abused animals will be more effective. Therefore, Blake prepares a slideshow presentation with many ________ slides featuring pictures of animals used in product testing.

A. pictorial
B. graphic
C. text
D. video


Answer: B

Communication & Mass Media

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According to Roper Reports, _____ percent of the population drive public opinion and consumer trends

A) 1–3 B) 10–12 C) 27–29 D) 40–42 E) 55–57

Communication & Mass Media

Case Study Krusteaz--Why was video blogger Catherine McCord a part of the Krusteaz campaign ?

a. She is a food and menu consultant for Krusteaz b. She had a strong social media presence c. She is known as a professional baker d. She hosted her own television show on Food Network

Communication & Mass Media

Not using your voice is known as what kind of paralanguage?

A) ?llers B) vocal interruptions C) proxemics D) silence

Communication & Mass Media

Foundational to corporate social responsibility is stakeholder engagement, and initiatives should be ______ for customers, employees and volunteers.

a. mandatory b. universal c. participatory d. economic

Communication & Mass Media