What type of a retail store is Walgreens considered to be?
A. Convenience store
B. Drugstore
C. Supercenter
D. Department store
E. Full-line discount store
Answer: B
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Which statement is not true concerning the guidelines for reading the report and evaluating the marketing research project developed by the Advertising Research Foundation?
A) The report should assume that the reader has prior knowledge of the problem situation and all the relevant information. B) The report should include a discussion of the information needs, data-collection methods, scaling techniques, questionnaire design and pre-testing, sampling techniques, and fieldwork. C) The interpretation of the basic results should be differentiated from the results per se. D) Factors that limit the generalizability of the findings, such as the nature and representativeness of the sample, mode and time of data collection, and various sources of error should be clearly identified.
What are the four "easy" tests brand designers use in selecting a good brand name? Choose a brand and explain how it passes these tests
What will be an ideal response?
The basic reason to focus on some specific target customers instead of all possible customers is so that managers can develop a marketing mix that satisfies those customers' specific needs better than they are satisfied by some other firm.
Answer the following statement true (T) or false (F)
In CASE 19.2 Holmes v. Lerner (1999), Lerner (a wealthy entrepreneur) talked to Holmes about setting up a cosmetics business called Urban Decay. Holmes received assurances from Lerner about finances and setting up the business. Later Lerner negotiated a separate deal for Urban Decay without including Holmes, and drafted articles of incorporation which gave Holmes only a one percent interest in
Urban Decay. Holmes sued, insisting that even though they had no written agreement, she should have been a full and equal partner. How did the court rule and why?? a. The court held for Lerner as a full and equal partner, because the oral and written expressions and discussion of profits was a prerequisite to form a partnership. b. The court held for Lerner, there was insufficient evidence of intentions to form a partnership. c. The court held for Holmes as a full and equal partner, because the oral and written expressions and discussion of profits was a prerequisite to form a partnership. d. The court held for Holmes, because under state law, she automatically became a limited partner.