The evolution of digital and social media provides access to forms of distribution which benefit the PR writer in what ways?

a. reaching people around the world with one keystroke
b. reaching more people, more frequently, and at less cost
c. creating and sending news and feature releases in half the time
d. doubling the size of your media contacts distribution list


b. reaching more people, more frequently, and at less cost

Communication & Mass Media

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In New Mexico, consumers and tourists seek “authentic” and “traditional” Native American artwork because of their fascination with different and exotic cultures. In Chapter 8, this example is used to illustrate

a. commodification of culture. b. neoliberal economic policy. c. globalization of popular culture. d. globalization of folk culture.

Communication & Mass Media

The general purpose of a speech is to inform, persuade, or __________

a. convince b. educate c. entertain d. disgust e. encourage

Communication & Mass Media

When dealing with unsatisfied customers, one important aspect of handling the situation is to uncover the source of dissatisfaction – not to just try to make them feel better

Indicate whether the statement is true or false.

Communication & Mass Media

Most people have some communication apprehension, although the contexts that make people apprehensive may differ

Indicate whether the statement is true or false.

Communication & Mass Media