You expect General Motors (GM) to have a beta of 1 over the next year and the beta of Exxon Mobil (XOM) to be 1.2 over the next year
Also, you expect the volatility of General Motors to be 30% and that of Exxon Mobil to be 40% over the next year. Which stock has more systematic risk? Which stock has more total risk?
A) GM, GM
B) GM, XOM
C) XOM, XOM
D) XOM, GM
Answer: C
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Which of the following statements is true about mass media?
A) Personal channels of communication are often called mass media. B) Television advertising is an example of mass media. C) Sales force is a communication channel included in mass media. D) B-to-B companies spend a higher percentage on mass media than consumer-product companies.
Using a(n) ________ approach, a company uses a single strategy to reach all customers
A) open-source B) crowdsourcing C) mass market D) social networking E) societal marketing
Which of the following statements is true about on-demand marketing?
a. It requires firms to focus on the internal rather than the external business environment. b. It gives maximum emphasis to aggressive personal selling strategies. c. It is aimed at enhancing customer relationships. d. It is used by sales-oriented firms.
The UN Security Council has _______ members, including the permanent and rotating memberships.
Fill in the blank(s) with the appropriate word(s).