Discuss why stealth marketing is unethical
What will be an ideal response?
Answer: Stealth marketing is a practice used by some companies to promote a product or idea. Companies recruit people to promote products to friends and other contacts in exchange for free samples or other rewards without requiring them to disclose the true nature of the communication. The Federal Trade Commission asserts that these techniques are deceptive because they don't give their targets the opportunity to raise their instinctive defenses against the persuasive powers of marketing messages. Stealth marketing allows a reward or benefit to be given to someone for the promotion of the product, without the general public being made aware of the promotion. Stealth marketing can be done using "likes", on social media sites, etc.
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Derek eliminated New Balance shoes because he doesn't know anything about them. Derek used which type of evaluation process to make this decision?
A) evoked set method B) multiattribute C) affect referral D) attitude formation
Orica Inc competes in the market for commercial explosives. The company recently changed its business model from just selling explosives to managing an entire blast in a quarry
This customer-solution-based approach to the sale of explosives is an example of ________. A) systems selling B) straight rebuying C) customer referencing D) derived demand E) channel consolidation
What are denotative and connotative meanings? Give an example.
What will be an ideal response?
Which of the following is the best example of a non-financial performance measure for the customer perspective of an airline's balanced scorecard?
a. Percentage of seats filled. b. Pilot flight hours. c. Percentage of on-time arrivals. d. Revenue per flight.