The assignment was to give an informational speech in three to ?ve minutes. Keyonte planned
on giving a speech to his classmates on the history of hip-hop and the new hip-hop movement.
He had several CD's with him to play excerpts of the "classics." He had pictures of the major
groups then and now. He was excited to share this information but had to move straight to the
conclusion before he even made it through the second main point in his speech. What did
Keyonte fail to take into account in analyzing the situation?
A) the size of your audience B) the lighting
C) the time limit D) the size and shape of the room
C
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Answer the following statement(s) true (T) or false (F)
1. When Sony launched its PlayStation 2 video game system, it did relatively little advertising because it did not have enough of the systems ready to sell. 2. The New Coke product, introduced in 1985, failed because most people did not like the taste. 3. The “big idea” is an advertising concept that will grab people’s attention, make them remember the product, and make them take action. 4. The biggest change in outdoor advertising over the past 10 years has been the growth of digital billboards. 5. Most American consumers can easily identify native advertising as paid marketing messages.
Immediacy behaviors such as head nods and leaning forward are often involved in what listening stage?
a. remembering b. understanding c. responding d. selecting
___________ goals include changing another person's behavior. For example, friends try to persuade each other whom to date (or break up with), to be the designated driver, or to share an apartment
a. Arousal maintenance b. Interaction c. Secondary influence d. Primary influence
What is a limitation of traditional radio?
A. Listeners can hear the same programming regardless of where they are. B. Radio waves can reach radio receivers only within a certain range. C. Listeners have to download it and listen to it later. D. It is available online.