A marketing mix consists of
A. Policies, Procedures, Plans, and Personnel.
B. the customer and the "Four Ps."
C. Product, Price, Promotion, and Place.
D. all variables, controllable and uncontrollable.
Answer: C
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Regarding supermarket loyalty cards, a shopper provides demographic and shopping-related information when applying for the cards. At check-out, the UPC-coded loyalty cards are swiped prior to scanning the items for purchase
Typically, databases gather the list of items that are scanned at check-out and match them to the shopper's records. A) Maintaining these databases reduce grocery-store profits by 11 percent each year. B) In 2004, Congress proposed legislation limiting loyalty card programs. C) The supermarkets' data from these loyalty programs cannot be sold to syndicated research firms. D) Forty percent of supermarkets have reported increased sales as a result of implementing their loyalty card programs. E) Most consumers are unaware that the supermarkets have all this information on them.
How do the cultural field and language affect the five steps in communicating?
What will be an ideal response?
A hospital's layout most closely resembles which of the following?
A) product oriented B) work cell C) job shop D) project E) retail
In the fall of 2019, James went back to school to earn a master of accountancy degree. He incurred $7,000 of qualified educational expenses and his modified AGI for the year was $40,000. His Lifetime Learning Credit is
A. $2,500. B. $1,800. C. $1,000. D. $1,400.