The traditional family flow, according to the family life cycle, does NOT include people who are
A. young married without children.
B. middle-aged married without dependent children.
C. middle-aged married with children.
D. young married with children.
E. middle-aged divorced without dependent children.
Answer: E
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________ is when potential respondents are alerted that they may fill out a questionnaire that is hosted at a particular Web site
A) Random online intercept sampling B) Invitation online sampling C) Online panel sampling D) Systematic online sampling E) Snowball sampling
Nintendo's major competitors in the video game console industry are Microsoft and Sony
As Nintendo pondered how to grow its market share, it realized that Microsoft and Sony's respective gaming consoles were targeted at hardcore gamers who were teenagers or young adults for the most part and mostly played action games. With this mind, Nintendo decided to develop a gaming console targeted at players of all ages and preferences, from school-kids to their grandparents, with motion-controlled sensors to control gameplay, and with a focus on games that everyone in the family could play. The result was the Nintendo Wii which leads the market for family-oriented gaming consoles and is a huge hit with casual gamers as much for its fun quotient as for its lower price compared to its competitors. In developing and marketing the Wii, Nintendo targeted the ________ opportunity and used the ________ product development approach. A) go-to-market; custom applications B) differentiating functionality; low-cost C) new market segment; innovation focus D) go-to-market; quality attributes
Consider a chainsaw that fails five times in 100 hours of operation. The MTBF is ______.
a. 20 hours b. 30 hours c. 40 hours d. 15 hours
Marketers of seasonal products tend to emphasize
A. personal selling. B. word-of-mouth communication. C. public relations. D. sales promotion. E. advertising.