A firm may adopt capital rationing because
A) it is hesitant to use external sources of financing.
B) it wishes to maximize profits.
C) it wishes to maximize growth.
D) all of the options are true.
A) it is hesitant to use external sources of financing.
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Which of the following is an example of a trade promotion?
A) free samples B) discount coupons C) display allowances D) contests for sales reps E) premiums
All of the following are most likely to change the FMV of pension plan assets during a given period except:
a. Employer cash payments are made to the plan trustee. b. Changes in Internal Revenue Service regulations for future tax deductible amounts of contributions. c. Actual returns on invested plan assets. d. Retirement benefits paid.
Managing the marketing function begins with a complete analysis of the company's situation. A thorough ________ is typically undertaken to guide decision making
A) situation analysis B) internal assessment C) industry overview D) SWOT analysis E) portfolio analysis
What is the primary focus of a customer-centered company?
What will be an ideal response?