Online presentations may be challenging in what ways?
A) Your audience is unable to ask questions.
B) You or your participants may encounter technological problems.
C) You are unable to share presentation slides.
D) Handouts are more difficult to distribute to the audience.
B
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In one-to-one marketing, what is the next step after a marketer has identified customers and knows them in as much detail as possible?
A) interact with the customers and find ways to improve cost efficiency B) make efficiency of interactions with customers the priority C) differentiate among these customers in terms of both their needs and their value to the company D) customize some aspects of the products or services offered to each customer E) implement a mass customization program
When the manufacturing department cut waste by 10%, the organization paid each member of the department $500 (a portion of the savings) as a part of the organization’s ________ program.
A. profit sharing B. gainsharing C. employee stock ownership plan D. stock option E. exit pay
In the context of marketing mix, promotion includes:
a. public relations activities. b. pricing strategies. c. after-purchase service. d. storage and transportation of finished products.
__________is the lowest hourly rate of pay generally permissible by federal law.
A. Rate range B. Wage compression C. Pay structure D. Compensation E. Minimum wage