A. Coskun Samli had developed a useful approach to global market segmentation that compares and contrasts "conventional" versus "unconventional" wisdom. An example of unconventional wisdom can be identified with one of the following as
A) Since per capita annual income in India is about $1,420, all Indians have low income.
B) Consumers in Europe and Latin America are interested in World Cup soccer whereas Americans are not.
C) There is a presence of a higher-income, middle-class segment in India.
D) The potential customer base for McDonald's in India is greater than in any developed country.
E) There is no running water and electricity in India.
C
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Only the entire act of the agent can be ratified; the principal may not ratify what is beneficial and deny what is burdensome.
Answer the following statement true (T) or false (F)
A salesperson you supervise is having trouble providing evidence for statements in a persuasive email message that invites customers to try out a new anti-spam software program. What advice would you give her?
How do researchers use participant blogs and blog mining to gain customer insights?
What will be an ideal response?
Barb has been a children's day care provider for several years in the small town of Sallton. She has decided to give it all up and move to the big city for excitement and adventure. She sells her business to Ken, agreeing not to open a competing business within five miles of Sallton for a period of nine months. After five months of the big city life, Barb is broke and moves back to Sallton. She opens a small day care business. Ken sues on the non-compete clause. What is the most likely result?
A. Ken wins. The agreement is enforceable. B. Barb wins. The agreement is denying her the right to do the only thing she knows how to do. C. Barb wins. The agreement is not enforceable because it is not ancillary to a legitimate bargain. D. Barb wins. The agreement is not reasonable as to time.