A speaker whose sentences were very similar to those used in a news article would be _____, if he or she did not acknowledge that the phrasing came from the article
A) accommodating
B) paraphrasing
C) patchwriting
D) misattributing
Answer: C
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Because public relations is a service-oriented profession, which of the following must be its primary consideration?
a. avoiding negative publicity b. the organization's bottom line c. the public interest d. strategic planning
What are the stages of Coombs’ crisis communication model?
a. signal detection -> damage containment -> recovery b. prodromal -> acute -> chronic -> resolution c. potential crisis -> current crisis -> crisis dormancy d. precrisis -> crisis impact -> crisis recovery
Kristof is presenting his antique ski and snowshoe collection to a group of students at the history museum. His presentation is based on a(n) _____.
A. object B. procedure C. person D. event
As your textbook explains, a questionnaire item that gives the respondent the widest freedom in answering is called a(n)
A. free-response question. B. short-answer question. C. scale question. D. informal question. E. open-ended question.