In Booms and Bitner's 7 Ps of the marketing mix, process refers to which of the following?
A) how the product is moved through the supply chain
B) packaging and design
C) the environment in which the service is delivered
D) the way in which the customer uses the product or service
E) the way the service is delivered
E
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What is the current market demand for Valiant running shoes if its market development index is 64 and its market potential is 480 million?
A) 1333.3 million B) 307.2 million C) 750 million D) 172.8 million E) 721.8 million
Answer the following statements true (T) or false (F)
1. The process of going out of business by selling the entity's assets, paying its liabilities, and distributing any remaining cash to the partners based on their equity balances is known as liquidation. 2. While liquidating a partnership, the cash remaining after paying all liabilities is paid to the partners based on their profit-and-loss-sharing agreement. 3. Upon liquidation of a partnership, gains and losses on the sale of assets are divided according to the partner's capital balances. 4. Upon liquidation of a partnership, the cash received from the sale of assets is first returned to the capital balances of the partners. The remaining cash is then used to pay off the liabilities of the business.
________ means developing a marketing strategy aimed at influencing how a particular market segment perceives a good or service in comparison to the competition
A) Concentrated targeting B) Positioning C) Benefit segmentation D) Mass customization E) Customization
Successful salespeople ask the closing question and then briefly summarize the product's benefits.
Answer the following statement true (T) or false (F)