According to the theory of purchasing power parity, if the price of haircuts in the United States is lower than those in Mexico,
A) U.S. exports should increase.
B) there would be little effect in both currency and services markets.
C) the value of the peso should fall by a large amount.
D) the value of the dollar should rise by a large amount.
E) Mexican imports should rise.
B
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When Carrie hosts a party for Mark cosmetics and invites her friends and relatives in an effort to encourage them to purchase some Mark products, it is which method of direct response marketing?
A) trawling B) direct sales C) permission marketing D) a frequency program
The SLII model is divided into two parts: ______.
A. leadership attributes and follower skills B. leadership skills and follower development level C. leadership development levels and follower behaviors D. leadership style and follower development level
Research of _____ confirms that information presented early in a sequence affects judgments made later.
A. hindsight bias B. order-effects C. belief updating D. stereotype
Corporate culture in high tech firms
a. is often an impediment to marketing-R&D collaboration. b. often favors engineering relative to marketing. c. is often shaped by executives who come from engineering. d. often manifests itself in engineering taking on many tasks traditionally thought of as marketing tasks. e. all of the above