IP is characterized by ________ development costs and very ________ marginal costs.

A. significant; low
B. insignificant; low
C. expensive; high
D. insignificant; high


Answer: A

Business

You might also like to view...

What are five factors retailers consider in setting retail prices?

What will be an ideal response?

Business

______ respond to new or nonroutine problems for which there are no proven solutions.

A. Executive decisions B. Strategy decisions C. Programmed decisions D. Nonprogrammed decisions

Business

Which of the following is a potential disadvantage of online marketing research?

A) Participants must be in a central location. B) The format can restrict respondents' expressiveness. C) Results take longer to tabulate and analyze. D) The cost of online focus groups is greater than that of most other research methods. E) The format of the research tends to be more invasive.

Business

During the personal selling process, a salesperson, if possible, should handle objections when

A. they arise. B. the salesperson begins the trial close. C. the sales presentation is approximately half completed. D. the customer appears to be unhappy or agitated. E. the salesperson begins the sales presentation.

Business