Which component below is an internal force for change discussed in the textbook?
A. social and political pressures
B. organizational restructuring
C. technological advancements
D. customers demographic characteristics
B. organizational restructuring
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When data are positively skewed, the mean will usually be
A. greater than the median. B. smaller than the median. C. equal to the median. D. positive.
The process of searching a database for a specific piece of information, such as a birthday, for marketing purposes is:
A) data mining B) customer cluster analysis C) data coding D) trawling
Generally, the consumer's purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. Which of the following is one of these factors?
A) economic risks B) attitudes of others C) cognitive dissonance D) alternative evaluation E) buyer's remorse
____ is most likely to cause a repetitive stress injury.
A. Too much typing B. Too many major incidents C. Long hours on the service desk D. Having to repeatedly escalate calls to level 2 analysts