A hotel porter overhears a guest crying because she left a pair of newly purchased shoes at the counter of a retail store some blocks away. The porter volunteers to pick up and deliver the guest's new shoes in time for her to wear them to the banquet at 7 p.m. The porter is trying to make the service encounter memorable. This type of action is in response to what service theme?
Fill in the blank(s) with the appropriate word(s).
Spontaneity.
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In terms of strategy evaluation, which of the following terms refers to the fit between the corporate-level strategy and the external environment?
A. Consistency B. Advantage C. Feasibility D. Consonance
Ruth Terry is a realtor. In her ads, Terry offers the free use of a moving truck to every customer she helps either buy or sell a house. This free use of a moving truck is an example of a ________
A) benefit B) demand C) social marketing concept D) need E) production orientation
Purpose establishes:
a. our ultimate long-term goal b. short-term goals c. unclear goals d. nothing relating to goals
Adam's Manufacturing has the following information available regarding one of the projects it is considering: Initial investment $500,000 Net present value 80,000 The profitability index of this project is:
A) 6.25. B) 0.16. C) 1.16. D) 0.86.