Three “classic” appeals identified by Aristotle were

a. athos, porthos, and aramis
b. ethos, logos, and pathos
c. ethos, logos, and mythos
d. logos, mythos, and nomos
e. mythos, logos, and pathos.


b. ethos, logos, and pathos

Communication & Mass Media

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The type of technology through which media messages are coded into 1s and 0s for transmission and delivery then decoded into their original appearance for consumers is

A) digital. B) analog. C) mixed media. D) convergent.

Communication & Mass Media

Define communication apprehension (CA) and analyze how those who experience high levels of CA may perceive conversation

What will be an ideal response?

Communication & Mass Media

Which source of attraction explains why we are more likely to form a relationship with our next-door neighbor than we are with someone living further away?

A. reciprocation of liking B. competence C. similarity D. proximity

Communication & Mass Media

________ means listening only to what you want to hear and ignoring the rest.

A. Information overload B. Rebuttal tendency C. Selective attention D. Noise

Communication & Mass Media