Which term refers to the salesperson's sequential series of actions that lead toward the customer taking a desired action?
A. Talent management
B. Sales presentation
C. Marketing process
D. Marketing mix
E. Sales process
Answer: E
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Which is true about customer relationship management (CRM)?
A. Both internal and external service desks should engage in CRM initiatives to ensure optimal levels of customer service. B. It focuses on performing customer satisfaction surveys and updating Service Level Agreements to reflect new service levels. C. It involves using customer contact and relationship information to generate additional sales and increase levels of customer service and retention. D. It assigns dedicated account specialists to accounts and enables organizations to ensure higher levels of customer service.
All of the following procedures are included in the DBMS_ALERT package, except ____.
A. REGISTER B. SIGNAL C. WAIT D. WAITONE
Unless a product or service is purchased from a company that is registered to the appropriate ISO 9000 standard, a buyer cannot be assured that the quality of what was received will be what was expected.
Answer the following statement true (T) or false (F)
The intangible nature of services requires service firms to use indirect distribution over direct distribution or franchising
Indicate whether the statement is true or false a. True b. False