The essential purpose of the classical tradition of teaching persuasion is to _____

A) equip people to win arguments in a court of law
B) help people excel in the workplace and advance their own career
C) educate people for democratic citizenship
D) teach people how to manipulate others


C

Communication & Mass Media

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For many corporations, the value systems were established by ______.

A. unions B. popular management books C. skilled consultants D. value-shaping leaders

Communication & Mass Media

Explain why assimilation effects can reduce persuasion.

What will be an ideal response?

Communication & Mass Media

Appraisal interviews are often used to motivate employees

Indicate whether the statement is true or false.

Communication & Mass Media

Susan had been planning her speech about owls for an elementary school audience. She had extensive information about their habitat, hunting habits, and prey. She showed graphic pictures of hunting owls to her audience. Many children cried and were frightened by her speech. Susan did notunderstand why. What did Susan do wrong?

a. Susan did not make any mistakes.
b. Susanfailed to know her audience.
c. Susanprocrastinated in preparing her speech.
d. Susan did not channel her nervous energy.

Communication & Mass Media