Finance managers at Big Bend Inc. made a financial blunder when they solely looked at the previous year's sales to estimate sales for the coming year. This an example of which management bias?
A. Being influenced by emotions
B. Perpetuating the status quo
C. Seeing what you want to see
D. Justifying past actions
E. Being influenced by initial impressions
Answer: E
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Since a store design cannot achieve all objectives, managers need to make trade-offs among them. Which of the following does not describes such trade-offs?
A. The trade-off between the ease of finding merchandise and providing an interesting shopping experience is determined by the customer's shopping needs. B. A supermarket's traditional design can efficiently store and display a lot of merchandise with long rows of floor-to-ceiling racks; however, this design is not good for a pleasant shopping experience. C. Giving customers adequate space in which to shop has to be balanced with the use of scarce resource for merchandise. D. Retailers often make trade-offs between stimulating impulse purchases and making it easy to buy products. E. Specialty store retailers encourage the ease of finding merchandise rather than exploration.
How would a stock split affect each of the following? Total Stockholders' Additional Assets Equity Paid-In Capital
a. Increase Increase No effect b. No effect No effect No effect c. No effect No effect Increase d. Decrease Decrease Decrease
The era in which manufacturers were not concerned with satisfying the needs of individual consumers characterizes the ________ era of marketing.
A. sales-oriented B. value-based marketing C. production-oriented D. retailing-oriented E. market-oriented
With the telepresence form of videoconferencing becoming more popular, there is less to worry about in terms of behavior and appearance because telepresence relies on robots
Indicate whether the statement is true or false.