All of the following are characteristics of the introduction stage of the product life-cycle except
A. usually, a low profit or even a loss.
B. the appearance on the market of refinements or extensions of the original product.
C. relatively few competitors.
D. often, high price.
E. low consumer awareness and acceptance of the product.
Answer: B
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A) provide consumer understanding. B) describe the social and cultural context of consumer behavior. C) identify core brand equity and brands. D) assess consumer spending trends. E) what consumers really feel.
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A) Production-oriented B) Customer-driving C) Customer-driven D) Functional E) Societal
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