Explain the concept of "ethnocentrism" and how you can avoid an ethnocentric mindset
What will be an ideal response?
Ethnocentrism is the assumption that your own cultural approaches are superior to those of other cultures. When considering how to adapt your delivery style to your audience, try to view other approaches and preferences not as right or wrong but merely as different from your own.
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Adoption categories in the diffusion model include ______, early adopters, early majority, late majority, and laggards.
What will be an ideal response?
Hiebert, Ungurait and Bohn developed an excellent model that visually presents the process of mass communication as
A) boxes with directional arrows between them leading from the sender to the audience. B) a staircase of operational steps that go upward from idea to understanding. C) concentric circles representing the factors that affect the outcome of mass communication. D) several sets of circles that are entwined and connected in different ways.
Vivid description and affective language are two ways in which speakers can use emotional appeals to connect with their audience
Indicate whether the statement is true or false.
Which of the following is a suggestion for effectively designing slides for a speech using presentation software?
A) Use many colors on each slide to gain interest. B) Use several different type faces/fonts in each slide to get the audience’s attention. C) Try not to put more than one complete thought on a slide. D) Always have at least one visual on each slide.