A bilateral contract is one in which both parties have made promises to perform
a. True
b. False
a
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Identify a principle of the Directive on Data Privacy that conflicts with U.S. practices.
A. Businesses can refrain from informing people of the ways their data will be used. B. Personal data can be processed only if the subject has given consent. C. Organizations can purchase personal data from third parties and never notify the subject. D. Personal data can be used for processes other than the original one.
________ is a body of knowledge that tries to understand and predict consumers' reactions based on an individual's specific characteristics
A) Economic behavior B) Organizational behavior C) Buyer behavior D) Ethical behavior E) Census data
________ involves gathering primary data by asking people questions about their knowledge, attitudes, preferences, or buying behavior. It is the most widely used method for primary data collection
A) Experimental research B) Causal research C) Ethnographic research D) Survey research E) Exploratory research
Which of the following is a potential drawback of using Web-based technologies for making sales presentations and servicing accounts?
A) Web-based technologies lower the overall efficiency of salespeople. B) The cost of the technology outweighs the advantages gained through eliminating travel. C) Web-based technologies can intimidate salespeople or clients who are unfamiliar with them. D) Salespeople who use web-based technologies tend to be less attentive to customer needs. E) Online selling usually takes more time than direct selling.