Which of the following would be the most ethical approach to proposal writing?
A) Discuss flaws in your competitor's products or services so the audience does not error in deciding who to grant the project to.
B) Make product or service comparisons based on customer reviews
C) Ignoring other options that would work for the audience, if the audience did not specifically request information on those
D) Promise whatever it will take to win the contract, and determine how to meet those obligations after
E) Discuss the costs that will accurately meet your audience's requirements and expectations.
Answer: E
Explanation: E) As a writer, avoid common traps that undermine the integrity of your proposal. Do not knowingly exaggerate the benefits of your proposal or hide the costs in order to meet your audience's requirements or expectations.
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Individuals and businesses require compensation for delaying consumption. Which of the following questions may contribute to the magnitude of the compensation?
A) Is there a possibility that the price may increase for the delayed good or service? B) If current consumption is delayed is it possible that it may not be realized at all? C) How badly does the firm or individual wish to consume now and what do they require for delaying? D) All of the above are legitimate reasons to require additional compensation for delaying consumption.
In Buckley v. Valeo, the US Supreme Court ruled explicitly that
a. corporations have different tax liabilities than individuals. b. corporations and individuals have common tax liabilities. c. religious institutions cannot make political donations. d. political donations are free speech.
Because companies need to have a consistent creative strategy the marketing team will prepare a/an ________ to capture the company's message
a. essential message b. media vehicle c. promotional mix d. creative brief
When individuals view themselves as employees and expect their employers to tell them what to do and give them pay and benefits, those individuals are acting as
A) self-reliant employees. B) agents for social capital. C) passive employees. D) emotionally intelligent employees. E) connected team members.