Submittable is a small start-up that helps any company handle submissions, from poems to resumes. They have a small budget but want to market the service on television in specific areas like Seattle where there are large companies that need to handle a lot of documents. What kind of advertising should Submittable buy?
What will be an ideal response?
The advertiser should buy spot announcements. Spot announcements run in clusters between programs. They are less expensive and more flexible than network advertising because they can be concentrated in specific regions of the country. Therefore, local businesses are frequently seen on spot schedules. An advertiser with a small budget or limited distribution may use spots to introduce a new product into one area at a time.
You might also like to view...
Demographic segmentation takes into consideration personality traits, lifestyles, and personal
values to group customers into segments. Indicate whether the statement is true or false
Which of the following is considered a period cost?
A. Cost of merchandise purchased B. Advertising expense for the current month C. Transportation cost on goods received from suppliers D. None of these answer choices are considered a period cost
Five jobs are waiting for processing through two work centers. Their processing time (in minutes) at each work center is contained in the table below. Each job requires work center Alpha before work center Beta
According to Johnson's rule, which job should be scheduled first in the sequence? Job Alpha Beta R 20 10 S 25 35 T 50 20 U 15 35 V 55 75 A) R B) S C) T D) U E) V
Many aspects of consumer buying decisions are affected by the individual's level of involvement. Level of involvement is
A. the importance and intensity of interest in a product in a particular situation. B. the buyer's perception, motives, and abilities. C. the amount of external search that an individual puts into the decision-making process. D. the particular circumstance or environment in which consumers find themselves. E. a combination of an individual's demographic factors.