M agrees to buy Z's house. At the last minute, Z refuses to finish the deal. If the court orders specific performance, M gets the house at the contract price
a. True
b. False
Indicate whether the statement is true or false
True
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The difference between advertising and publicity is that advertising is
A. designed for very targeted audiences, while publicity reaches mass audiences. B. designed to remind consumers, while publicity is used to persuade consumers. C. more effective in reaching consumers. D. a paid form of marketing communication. E. almost always used in conjunction with consumer satisfaction surveys.
Which of the following is a difference between direct retailing and direct marketing?
a. Direct retailing shoppers are less bound by traditional shopping situations, while direct marketing shoppers are bound by traditional shopping situations. b. Direct retailing employs inbound telephone contacts to sell directly to consumers, while direct marketing employs outbound telephone contacts to sell to consumers. c. Direct retailing allows customers to shop over the Internet, while direct marketing does not allow customers to shop over the Internet. d. Direct retailing representatives sell products door-to-door, while direct marketing allows consumers to shop from home.
Individual health care coverage is always a better buy than group coverage
Indicate whether the statement is true or false.
Answer the following statement(s) true (T) or false (F)
1. A revenue model explains how an entrepreneur will make money from the customer value proposition. 2. A business model and a revenue model mean the same thing. 3. The razor-and-razor-blade model is an example of an intermediation revenue model. 4. An advertising revenue model gets revenue through advertising products and service. 5. Real estate brokers represent an intermediation revenue model because they help manage the transaction between the home seller and the home buyer. 6. In general, reducing operating costs is the most effective way of yielding long-term gains.