An example of horizontal analysis is the increase in cost of goods sold by 29% from 2015 to 2016
a. True
b. False
Indicate whether the statement is true or false
True
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During the process of composing a negative message, you should try to
A) choose a buffer that will distract your reader. B) gain the reader's acceptance of the bad news. C) leave the reader with hope that you will change your decision. D) avoid stating the bad news. E) surprise the audience with the bad news.
_____ is the foundation of effective customer service.
A. Paraphrasing B. Deferring responsibility C. Jargon D. Two-way communication
What step of the AIDA process should motivate your customer to act or purchase goods?
A) Attention B) Innovation C) Action D) Deals E) Intelligence
One of the potential drawbacks of a ________ is that salespeople might simply wait to make some sales instead of increasing their overall number of sales
A) monthly call report B) behavioral objective C) performance objective D) sales contest E) customer relationship management report