A new sandwich shop has opened just off-campus and would like the university students to frequent the shop whenever they are hungry. What is the best type of sales promotion to use to reach them and why?
What will be an ideal response?
The best type of sales promotion is to use a coupon in an ad in the college newspaper or a flyer placed on the windshields of cars in parking lots where students park. This marketing action will stimulate demand, an action necessary for a new product or retail store like the sandwich shop.
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When companies adopt an indirect involvement channel they have all of the following activities except:
A) utilize independent agents. B) use distributors. C) utilize retailers. D) establish their own sales force. E) utilize those who have network of stores.
Which of the following is NOT an internal control over the petty cash fund?
A) Petty cash tickets are sequentially numbered. B) A specific amount of cash is designated to be kept in the petty cash fund. C) Petty cash tickets serve as the authorization voucher and explanation. D) Two custodians should be assigned responsibility for the petty cash fund.
Which of the following statements is true about Generation Y?
a. Its members were born between 1965 and 1978. b. Its members are tech savvy but still use traditional media. c. Its members have the least spending power than any other cohort. d. Its members are the first generation of latchkey kids.
In banking terminology, a creditor-debtor relationship is created when a customer ________
A) fails to maintain adequate funds in his bank checking account B) makes a deposit into a bank C) writes a check against his account D) writes a postdated check drawn on his bank