Only movable goods come under the scope of Article 2 of the UCC.
Answer the following statement true (T) or false (F)
True
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In the pre-purchase evaluation process, consumers take cues from external sources about ways to
A) find sales and other price promotions. B) log into corporate blogs. C) return products they are dissatisfied about. D) value or rank different alternatives. E) change their demographic group.
The most important message in the Johari Window theory is that
a. trust and openness lead to better communication between people. b. there are things we don't know about ourselves that others know. c. people engage in communication in hopes that the outcome may lead to mutual trust, pleasure, and psychological well-being. d. decision-making power should be distributed to the people closest to the problem.
Which of the following statements is true of the technological learning gained from varied international environments?
A. It has no effect on cross-functional teams. B. It leads to minimal diversity of national environments. C. It results in a deterioration of growth and return on equity. D. It is enhanced by efforts to integrate knowledge throughout a firm.
Regarding measuring advertising effectiveness, which of the following statements is FALSE?
A. No single research technique has proven most effective. B. Managers probably should pretest advertising rather than relying only on the judgment of advertising "experts." C. Advertising effectiveness is easily measured by looking at the sales results. D. Some advertisers are now demanding laboratory or market tests to evaluate effectiveness. E. If specific advertising objectives are set, then marketing research can help evaluate the effectiveness of ads.