_____ is anagreement between two or more firms to jointly pursue a specific opportunity without actually merging their businesses.
A. Direct investment
B. A common market
C. Countertrade
D. A strategic alliance
Answer: D
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Sales mix is the proportion of each product's unit sales relative to the company's total sales dollars
Indicate whether the statement is true or false
Which of sales presentation method is normally used while presenting the proposal to a group of individuals?
A. Memorized B. Barrier C. Formula selling D. Problem-solution E. Stimulus response
In a buying center, gatekeepers are the people who:
a. actually use a product. b. influence a buying decision. c. regulate the flow of information. d. negotiate a purchase.
The prescriptive nature of the adaptive leadership approach is found in the ______.
A. types of challenges B. actions of the followers C. response of the organization D. leader behaviors