Mini-Case Question. Organic Harvest Inc offers five flavors under the OrganicDrinks brand. Based on the success of these flavors, the firm introduces three new flavors of OrganicDrinks: Pink Pomegranate, Cool Coconut Water, and Spicy Apple Cider
In this example, Organic Harvest Inc uses which of the following product-line extension strategies?
A) vertical brand-line extension
B) horizontal brand-line extension
C) new product-market brand extension
D) cobranding
E) product bundling
A
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All of the following are benefits of following the ________ approach to target market selection: a strong knowledge of the segment's needs, a strong market presence, operating economies through specializing in production, distribution, and promotion
A) single-segment concentration B) selective specialization C) product specialization D) market specialization E) full market coverage
Just cause discipline, seniority, compensation, and due process are examples of ______________________ rights.
Fill in the blank(s) with the appropriate word(s).
The modified accelerated cost recovery system (MACRS):
A. Is an outdated system that is no longer used by companies. B. Is identical to units of production depreciation. C. Does not allow partial year depreciation. D. Is included in the U.S. federal income tax rules for depreciating assets. E. Is required for financial reporting.
Aleve Inc., a pharmaceutical company, launches an ad that claims, "Taking one pill from Aleve is as effective as taking three pills from any other company." This ad campaign is using a(n) ________ appeal.
A. product popularity B. competitive advantage C. news D. emotional E. favorable price