Nike's swoosh, McDonald's arches, and the Xerox name are all identifiable trademarks. Which of the following laws protect(s) them? I. Lanham Trademark Act of 1946 II. Federal Trademark Dilution Act of 1995 III. Sonny Bono Act of 1998
a. I only
b. II only
c. I and II
d. II and III
C
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In the ______ of the innovation process, the product or idea is produced and distributed.
What will be an ideal response?
For most companies, the first step in conducting online marketing is to ________
A) place an ad online B) send e-mails C) create a Web site D) create a social networking site E) place search-related ads
A company reports on consumers' perceptions of more than 1,700 performers for companies that are interested in using a performer in their advertising. This type of report is an example of ________
A) syndicated research B) custom research C) case study research D) exploratory research E) primary research
What was remarkable about the Refuse Act of 1899?
a. It was one of the very rare environmental protection acts prior to the 1960s. b. It sought to protect the environment but actually made things worse. c. It was entirely created and passed by a citizen’s movement. d. It was sponsored by businesses, not citizens.