The ________ culture is one in which most of the information is explicitly stated in the verbal message
A) high-context
B) low-context
C) collectivist
D) feminine
Answer: B
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When a speaker talking about learning how to change a tire says, "I was helped by a Mexican mechanic" they are using culturally inclusive language by spotlighting.
Answer the following statement true (T) or false (F)
Resonance takes place when the stimuli put into your communication
a. Exceeds a superlative amount of attention by the audience b. Avoids exaggeration, hyperbole, and extraneous attention c. Overcomes the obvious falsity of the product claims d. Evokes meaning in a listener or a viewer
Which of the following is a good reason why a copywriter needs to understand design?
a. You might have to fill in for the art director at a client meeting b. The creative idea should engage the audience visually and verbally c. No one reads the words anyway d. Duties of designers and writers are virtually interchangeable nowadays.
Create three examples below showing how words can evoke images.
What will be an ideal response?