Customers have two sources of information: internal and external.
Answer the following statement true (T) or false (F)
True
Internal sources are information in a customer's memory. External sources consist of information provided by a host of sources.
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Today, almost 3 billion people—nearly half of the world's population—are using the Internet
Indicate whether the statement is true or false
When a firm markets a product or service to another organization, it is called:
A) consumer marketing. B) industrial marketing. C) market segmentation. D) consumer behavior.
Each year, Aspen and the other sales managers meet with the director of sales to reevaluate the compensation plan for sales representatives
Last year they decided that the current compensation plan was tempting the sales representatives to compete too hard with each other and cross ethical lines. To maintain some healthy competition, provide employees with direct financial security, and encourage the sales representatives to act in the company spirit, a ________ compensation plan would be most appropriate. A) straight commission B) commission with a guaranteed salary C) fixed salary D) bonus with a straight commission E) straight salary
An implied in fact contract is formed by conduct
a. True b. False Indicate whether the statement is true or false